Webjam Company Blog » Developing a Social Media value proposition

You may have read that we launched a full range of social media enterprise solutions in combination with the launch of our new web site. In today’s blog post I would like to give you some background information on this announcement. Why I talk about this in my marketing 2.0 blog? It shows social media in a different marketing context: How are we as a provider of social media services addressing the social media requirements of our clients? And how have we translated this into our value proposition?

First of all, it is about clearly defining why companies today are using social media and aligning our proposition with these requirements. In our dealings with our clients we have formulated our vision of the inverted brand and the notion that social media enables companies to open up their brand (Social Media update 5: the inverted brand). We see this as a key driver for social media in enterprises. To make this tangible we believe companies today are using social media for managing online reputation, building online communities or enhancing social engagement between employees or members within the company.

Approaching this segmentation from an application perspective brings an additional dimension to developing a social media offering. Our clients are not just buying a platform. For them, the platform is an enabler to help them achieving their social media goals. What they really need is guidance on how to turn the platform features into a successful community engagement experience that is robust, runs smoothly and on top of that is unique, engaging and visually attractive.

We have recognised this and developed the Webjam Social Media Framework. This consists of our social publishing platform to host the social media environment, the managed services to stay in control of the social media deployment and the creative services to translate the client’s requirements into a unique, engaging and visually attractive social media solution. In other words, in developing our business proposition we looked beyond the technology and tried to capture all the elements a client need for a successful social media deployment.

To see this all in action, check out www.webjam.com and if you want a short summary, do play the video on the home page.

Written by: Marc Campman - Webjam Director of Marketing