Webjam Company Blog » Webjam hosts breakfast

On Wednesday, 18 November, Webjam held the first of our breakfast briefings for people interested in learning how businesses can benefit from social media & how Webjam can help. The theme for this briefing was ‘Social media and the Inverted Brand.'

We were delighted to have guest speaker Euan Semple, former Director of Knowledge Management Solutions at the BBC, speak to the gathering about social media and also touch on the Cluetrain manifesto, which celebrates its tenth anniversary this year. His presentation got conversations flowing and led into the presentation about the Inverted Brand by Marketing Director, Marc Campman. Further discussions enshewed about how social media is influencing the way companies build their brand and develop their reputation.

Thanks to Euan for presenting and our guests for attending. We look forward to seeing you all again soon.