Webjam Company Blog » Webjam to participate at WOW 2.0! - Allegro 234's VI Annual Event

Tomorrow, Tuesday 29th and Wednesday 30th September, Webjam will be taking part in WOW 2.0! - the sixth Annual Allegro 234 Meeting, held in Madrid and Barcelona. The topic of the conferences is 'Why and how to create a brand experience in Web 2.0'.

The conferences have been organised by Webjam reseller Cristián Saracco, creator and editor of Brand 3.0 on Webjam. There will be two presentations, one by Cristián who is the Founding Partner of Allegro 234 and the other by Webjam co-founder and Chief Product Officer; Alberto Barreiro. The anticipated audience will comprise of Marketing Directors, digital managers, representatives of Universities, branding and digital agencies and companies such as Acciona and Indra.

Alberto Barreiro will present on the topic 'Activity is the new Content'. He will explain why social media is critical for brands and how activity - shared content, comments, connections & conversations - are replacing centralised directional communication. Thus, in this new context, a brand's identity is constructed through conversations and experiences. Webjam provides the solution that gives brands, and their users, an interactive environment that allows them to easily generate the activity levels required for the collective construction of their identity.

More information on WOW 2.0!