Ideas spread across mass spectrum seldom relies on an individual – that is why social media strikes more success stories than traditional marketing approaches – the same shift is now growing among charities. According to Forbes Top 200 Charities surveyed, at least one form of Social Media is being used, a 3% increase over 2009 and 11% growth since 2008. Unlike product and service oriented brands, visibility and reach is not a winning formula for NFP’s, awareness and advocacy is what a charity benefits from.  This new development in social networking means that NFP's can take their marketing skills to a whole new level.

Social media is beginning to transform non-profits both in a way they work as well as their relationships with volunteers and donors. Webjam SaaS platform helps NFP organizations to increase awareness and advocate their causes.  For charities the impact is far greater when it comes to a shift from paid advertising strategies to social mobilization which helps them to have real time understanding of their causes. This is where Webjam platform helps them to use one centralized location to indulge in information sharing and at the same time enabling them to collaborate with their donors and activists on different projects.

Webjam easy creation of sites bundled with social media marketing and collaboration layers transforms non-profits both in a way they work as well as their relationships with their constituents.  According to 2011 research survey more than half (52% respondents) of nonprofits have no formal budgets for commercial social Networks. A lack of staff or budget or concerns about privacy and control are major pitfalls for non profits.  This is where Webjam solution adds the advantage of having a branded in-house social network without having any technical knowledge. All a creator need is to drag and drop readymade modules and next moment they are live.  Webjam’s flexible and easy-to-use content publishing and moderation tools ensure excellent conversations.  Creators can easily set privacy at page and module levels. Creators can also control who is allowed to edit, they can even set permissions for specific users and limit functionality to specific communities.

 How Webjam Can Help NFP’s

 Since Social Media tends to be more immediate, informal and personal forms of communication, Nonprofits organization have a strong opportunity to engage in meaningful conversations with their donors. According to a survey Sixty one percent of those aged 30-49 trust social networks and blogs to provide important information. Using Webjam platform can get fast and honest feedback.   Think of Webjam as an investment in the future to reflect the cause and reach to preferred donors.  Here is how Webjam can help charities.

Act as digital printing press:  NFP’s can spread their message with Webjam’s readymade modules for Blogs, forums, Articles, Newsletters, photos, videos.

Advocacy and Outreach: NFP organizations can create their own advocacy groups, get advocacy from all around the world and grow themselves around issues that reflects their cause.

Socialize and Collaborate:  Apart from Social Media platform Webjam provides the right Collaboration tools for activists to organize and run all strategic efforts from one centralized place.

Engagement: With Webjam NFP’s can expand their reach, engage with stakeholders, recruit volunteers and raise funds.

Crowd sourcing:  With Webjam Non Profit sector can connect with their Potential audience, and use them to research their surveys and share their stories.

Knowledge Sharing:  Knowledge sharing is a key to improving efficiency, but it’s also a challenge to put this widely-recognized theory into practice. Webjam Solution for capturing and exchanging insights from observations and experiences empower charities to interact with their audience directly across different projects and geographic locations.

For visitors, the exhibition holds unique opportunity to attend seminars on latest technology trends and current social media landscape. You can also attend our seminar on Caught in a Social Media War; Facebook vs. Google. Build Your Own Private Social Networks . John Eikenberry will deliver his speech from 10:15am to 11am in Theatre B. Please note that seminar is scheduled to last 45 minutes.  The entry to the exhibition and seminars is free.

Apart from all exhibition happenings you can also meet our expert advisor Michael Mann at Table 3 and discuss your social space strategy during 1100 Networking Sessions. Would you like to book an appointment with us?  Please email us, to ensure a more practical fruitful discussion.

The Exhibition will take place on Thursday 29^th September at the Business Design Centre, London. For more information please visit nfp Technology 2011 website. Please note exhibition details:

nfp technology Exhibition 2011 Details.

Date: Thursday 29^th September, 2011

Venue: Business Design Centre, Upper Street, Islington, London N1.

Our Stand Location:  Webjam Stand 10 (opposite the seminar entrance).

Seminar: 'Caught in a Social Media War; Facebook vs. Google. Build Your Own Private Social Networks' in Theatre B - Time: 10:15am - 11am

Our very own intranet 'JamJar' has won the gold prize in Communicate Magazine's Digital Impact Awards 2010 for 'Best Intranet'. We won in the category "Best Use of Digital to an Internal Audience: Best intranet". This award requires companies to demonstrate how their Intranet has successfully tackled specific challenges, to deliver tangible results, as well as the strategy driving the implementation.

The awards were created by Communicate Magazine to “recognise excellence in digital stakeholder communications” and to bring greater attention to issues of online reputation and brand management.

We are very proud of this award. There were over 300 entries and we competed in the shortlist against other high-profile enterprises such as Credit Suisse and Royal Mail. As a provider of solutions for social publishing and engagement, we applied our knowledge and experience in implementing Enterprise 2.0 solutions to our own internal community: enhancing engagement between Webjam employees and improving understanding of our own company and offerings via an interactive and stimulating platform. 

By using JamJar regularly, our employees also get to experience the company’s social engagement offering first-hand.  Everyone within Webjam becomes an expert in the product, which encourages feedback and helps with product development.  New starters find it particularly useful as an introduction to the company and to other staff. Since its launch in April, Webjam has seen a drop in internal email traffic of 57 per cent, as ongoing discussions move onto the internal social network as conversations.  So far, the company has seen 100 ideas and 25 projects generated from the platform in the past three months, and most of them were inspired by simple, informal dialogues driven by staff within the organisation.

Next week we will hear if we win the The DigiAwards 2010 organised by CorpComms. Now in its fifth year, this award recognises the best use of digital media in communication strategies.  Webjam has been shortlisted along with three other entries out of 12 submissions, for the Best Use of Digital Media in the Internal Communications category.

The entire team here is extremely proud to be listed as a top 100 company in Tech Media Invest again this year. 

The Tech Media Invest Top 100 (TMI) is in association with The Guardian, PricewaterhouseCoopers and Kemp Little.  It is a list of today’s hottest and most innovative emerging companies in the ever converging tech and media industries. 

As Yann (our co-founder and CEO) said, “Our innovative and pragmatic approach to enterprise social media have brought measurable benefits to many organisations, and I’m glad that our team effort has been recognised by the Tech Media Invest (TMI) Advisory Board – which consists of some of the UK’s most experienced investors in modern technology and media.”

The Tech Media Invest 100 aims to showcase high-growth companies that are developing innovative ways to serve business and consumers, and have the potential to radically change the shape of the technology and media industry.

For more information about Tech Media Invest Top 100, please see our full press release.

Written by: Marc Campman,Webjam Director of Marketing

Nowadays netnography allows organisations to gain customer insight through both a passive and an active approach.  For example, companies can easily observe what their customers think of their offerings and study their behaviour towards brands, through listening to their social media conversations or reading users’ comments on blogs or in forums.  

Of course, there are also plenty of channels for organisations to respond or proactively engage with their customers directly using a range of social media tools.  A successful sales channel set up by Dell on Twitter, for instance, has brought the technology company an impressive return on investment through simple but direct interaction with their customers on social networks.  Organisations can also design highly targeted netnography tools to fine-tune their interaction strategy with specific groups of key customers and brand advocates.  

I believe marketers would be pleasantly surprised to re-discover the idea of netnography together with social media.  Do you have any experience or success stories to share on using netnography?  If so, we would love to hear from you either via email (marketing@webjam.com) or through comments. 

Written by: Marc Campman,Webjam Director of Marketing

If you have experience attending any time management seminars or workshops, you are likely to be familiar with Stephen Covey’s quadrant of urgency and importance – a key feature in one of his many successful books First Things First.

As stated by Covey, the idea of breaking our daily tasks or to-do lists into four key categories (see diagram below) helps improve efficiency. However, the challenge lies with separating urgent tasks that required immediate attention from important ones which has big impact but are not necessarily time sensitive. 

Whilst this is a useful tip, it’s not always easy to put the theory into practice without the right tool and support from within the company.

In April this year, we started applying this theory and putting it into practice with our own internal social network called JamJar, and I am pleased (although not surprised) to see the results.

To begin with, we encouraged our staff to add all important tasks or information to the collaboration network, so everyone can schedule in time to think and respond properly, and at their own pace.  This separates all the non-urgent, but important messages from the urgent ones, which go into the email inbox of the relevant parties, who can then respond in a timely manner (see highlighted second quadrant in yellow).

That way, important but non-urgent discussions are no longer distracting employees from the urgent ones that arrive in their inbox.  In addition, important but not urgent discussions are now getting the attention they deserve.  This is particularly important for keeping business objectives on track and ensuring that all the actions are taken care of and in the right order, without getting bogged down by other non time sensitive items.

In addition, our email traffic has dropped by 57 per cent since implementation and our staff are no longer receiving hundreds of emails that were mixed with tasks of all degrees of urgency and importance.  From a filing and storage point of view, all important information that needs to be shared is now all in one interactive network within our company.

A sensible internal network brings multiple benefits, and enhancing employee’s time management skills is a simple and straightforward capability that can be easily achieved.  I am more than happy to share our JamJar experience with you if you would like to drop me an email, you can email me at lexie (at) webjam-ltd.com or leave me a comment below.

Written by: Lexie Mendelson,Webjam Business Development Director

The entire team is very proud to be shortlisted alongside some high-profile brands including Bupa, DHL and Hyder Consulting for the Best use of digital media internal communications category of the Digi Awards, as well as Credit Suisse and Royal Mail for the Best use of digital to an internal audience: best intranet category at the Digital Impact Awards.

JamJar is a result of our enterprise 2.0 approach to improving internal communications and engagement through effective use of digital media.  Since its launch in April, we’ve seen a significant drop in internal email traffic of 57 per cent, as ongoing discussions move onto the internal social network as conversations.  So far, we have seen 100 ideas and 25 projects generated from the platform in the past three months.

If you want to hear more about social Intranet, or if you’re looking for ideas to help employees generate and share ideas and information through lively conversations, leave us a comment below or drop us an email: bizdev(at)webjam.com

Results for both awards will be presented in September, so wish us luck!

View the full press release

I've recently started working on a project with the aim of raising thousands of pounds within a relatively short period of time. My client needs to raise this money in order to produce a  product and is trusting that social media marketing is a route to generating these funds.

The internet we use today is known to tech geeks as web 2.0. It's far removed from the internet of the past. No longer are advertisers, brands and products pushing adverts to the viewer. The viewer now has the power to voice their opinion. They can tell the brand exactly what they like, It's now a two way relationship.

Imagine reading this comment below the product that you're about to spend thousands of pounds on:

"I hate your product, it breaks all the time and it was made by a three year old child in a sweat shop, I demand you remove this product and send me my money back!"

If I was about to spend thousands of pounds on your product and I saw this it would defiantly alter my view on parting with my money in exchange for your dodgy product.

Last week I attended the Figaro Digital SEO & PPC conference at the Hospital Club, London. Martin Dinham, Director of Guava presented "Trends and Spends in Search Marketing". This survey otherwise know as the 'UK Search Engine Marketing Benchmark Report 2010' represented the UK's marketing industry over the past year. To cut to the point Social Media Marketing aka SMM has:

• Increased by 35% in the past year.
• 57% of companies spend less than £5000 per year running their social networks.
  
• 65% of companies plan to increase their spend on SMM in the next year.

The main reason why companies hesitate with SMM is the inability to measure what they get out of SMM,...what is their ROI aka Return On Investment from using Social Media?

Measuring social media is tough, however there is more to Social Media Marketing than just converting your 'likes' into sales. The survey summarised why companies use social media:

1. Brand Awareness
2. Increase Traffic to their website
3. Increase the volume of leads
4. Increase volume of sales.

Brand Awareness is paramount when it comes to marketing. What do your customers think of you? What are they saying about your products? Who are they reccomending your products to? These type of questions are essential to selling your product, you have to know what people want, so you can sell them what they want!

By simply setting up a Facebook like page and Twitter account you are one step closer to your customers, you are opening up your brand, they can get a little closer to what you do, they can even become brand ambassadors helping promote and distribute your products and news!

However you need to keep them plump by feeding them a little bit at a time. We're not talking supersize, all you need to do is keep it simple, what would you like to see, read or click on if you were a fan of your brand?

Ultimately if you are a brand with no social media presence, how on earth do you expect to develop your product? Sooner or later you'll have to set up these various channels, so what are you waiting for, get off your ass and do it!

DOWNLOAD: UK Search Engine Marketing Benchmark Report 2010

Written by: Tom Durston, Webjam Online Marketing Executive

Written by: Sam Lassman,Webjam Engagement Team

Even if you are not a music festival fan, you can’t really miss the fact that the festival season has begun; especially with recent Glastonbury related hashtags on Twitter, and many Facebook conversations about the Wireless Festival and the others. You might have even noticed a lot more ‘check-ins’ at festival venues on location-based social networks such as Foursquare and Gowalla.

From a marketing perspective, event organisers are missing a trick if they haven’t already realised the positive impact of social media on live events – applying to both live consumer events or business focussed industry conferences.

An event life-cycle generally consists of pre-event promotion, the actual event, and post-event analysis. Social media can not only facilitate every stage of this life-cycle, but it also helps bridge the gap between the stages with ongoing conversations creating a natural flow from one stage to another.

During the pre-event promotion stage, anticipation and excitement can be built-up through a classic word-of-mouth exercise by using social media as one of the key platforms. Getting a community of people who are passionate about a particular topic to kick start a conversation helps spread the word, and nothing is more compelling and genuine than letting fans promote their own interests and to share their opinions or previous experiences with people who share a similar passion.  At Webjam, we call it client centric social media that is based on the 3Ps – People, Passion and Purpose.

Social networks can also help initiate dialogues during the actual event.  You may have seen the live tweets from exclusive events such as Apple conferences, when announcing the iPad and iPhone 4. It helps create more buzz during the event, and organisers can often get instant feedback from attendees.  This is particularly useful for organisers who wish to collect immediate responses to make improvements during long conferences which last for several days.

Lastly, let’s not forget the post-event stage when more detailed feedback can be compiled for the next annual event.  Smart and experienced event organisers take every opportunity to lay foundation for future events, and moving the conversations online to ongoing blogs, forums and social networks is key to keeping the momentum going throughout the year.  Multimedia content from previous or related events also helps create a long-tail effect.  Of course, clever moderation from organisers often helps to get things started and ticking along, but this will be a topic for another blog post here.

Meanwhile, let me share my experience at the recent Isle of Wight Festival with you – don’t be shy to start a conversation if you are also a music fan!

Written by: Marc Campman,Webjam Director of Marketing

Even if you are not a football fan, you will have noticed that the FIFA World Cup is kicking-off in a few days. There is no lack of traditional football related advertising campaigns reminding sports fans of the significant event, from billboard to TV commercials and from radio to print promotions. However, the World Cup is now being promoted via social networks for the first time in its 80 year history.  

From 1st June, England fans can show their support to their team on social network, Facebook via a special application. The latest effort created by the Football Association, to encourage fans to show their support for England by joining the ‘Official England Squad’, is believed to help boost participation in the sport. The application allows fans to create their own official England Squad shirt, complete with name and number, and post it as their profile picture or avatar.

This is a truly user-centric approach that we would love to see more often via the use of social networks, should it be for music events, book clubs or sporting events such as the World Cup 2010.

It is yet another perfect example demonstrating the endless possibilities brought by social networks, especially if we apply the 3Ps when planning and creating social media campaigns. Designed for and driven by People (instead of brands or organisations); based on Passion (few things beat football in the UK); and finally serving a clear Purpose (boost participation of England fans during the World Cup 2010).  

It's not just Facebook that are mucking into the social aspect of the World Cup. The Guardian has initiated a Fan Network across the globe. The idea being to harness the talent and expertise of their readers - as writer, photographer, pundit and, in some cases, self-publisher - to help create a brilliant World Cup site. The network will follow various twitter feeds using #worldcup to generate a fans eye view of the competition. It's focused around fewer people than the Facebook campaign but still has emphasis on the 3Ps being driven by people who have a clear purpose and a unique shared passion. One Webjam site The Other Side is part of the fan network and you can see their World Cup page created on Webjam here.

We hope everyone has a great time!

Written by: Tom Durston, Webjam Online Marketing Executive

I really enjoyed reading a recent opinion by Charlotte McEleny from NMA, on ‘Brands shouldn’t limit their fans to any one social network’.  In the article, Charlotte highlighted the risks for brands as many of them are dropping campaign sites in favour of social media.  However, once you start putting your brand on a third party platform such as Twitter or Facebook, you are essentially exchanging your control over the audience and conversations for exposure on that particular platform.

I agree that creating your own branded community can be challenging especially when some major social networks are very well-established among their followers, and it’s unlikely that they would switch to a new platform over night.

At Webjam, we encourage our clients and brands to embrace social media, as it's the way to move forward for both internal and external engagement. However, there is always a risk involved when they have no control over the social networks or their existence. It is therefore essential to bring together all the brands’ activities on the different social networks in one branded social media environment within a single website. This allows their fans to have conversations through multiple major social networks, should it be Twitter, Facebook or other Web 2.0 sites like YouTube. It's the best solution for brands who do not wish to put all their eggs in one basket.

If you are looking for a good example on this subject, I would recommend that you have a look at NME’s approach to its NME Breakthrough website.

Written by: Marc Campman,Webjam Director of Marketing

We’ve worked hard in the past weeks with the NME team to get things just right and we are delighted that the initial feedback from bands, music fans and other music industry media is very promising. We look forward to seeing the community grow. To us, NME Breakthrough consists of all the elements to create a successful social media community – People (bands and fans), Passion (music) and Purpose (rewards for the bands), which we call the 3Ps of Social Media.

Written by: Marc Campman,Webjam Director of Marketing

We often say at Webjam that “activity is the new content”. Communities are key in social media as they drive conversations around a given subject. The rise of Twitter is a good example.

From a business point of view the rise of communities opens new opportunities for media owners as they give their readers the ability to go beyond simple comments and actually create their own communities. We are proud to announce today our partnership with NME, Britain’s longest-running weekly music magazine. The aim of this partnership is to facilitate the magazine’s evolution from a content provider to music fans to a proper service provider to bands.

The new service, NME Breakthrough, is a social media portal for bands to manage their fan base and to promote their music in a more consumer-centric fashion.  It also acts as an important medium for bands to listen to what their fans want through simple Web 2.0 features such as song ratings and comments.  This move changes NME’s relationship with its readers as it allows the NME brand to go beyond music tastes and trends: not only does it become a conversation facilitator within the music scene but it also gives bands the ability to manage their own web-presence and fan base under a brand they trust.

For the media brand, this obviously paves the way for incremental advertising revenues, if not at some point additional subscription and transaction revenues from those who wish to make their presence on NME their main social media hub. Whether they blend their content with twitter feeds or access the experience via facebook connect. At a time where the traditional off-line media industry in general wants to diversify its reliance on ads as they are still suffering from the loss of either subscription revenues or classifieds revenues, this service provides a much needed alternative.

Building on NME magazine and great events such as the NME awards, NME is already a key music destination on-line. We are very happy to be supporting IPC Media (the leading magazine publisher in the UK and part of Time Warner) in being a pioneer in shaping this transformation of the Media industry.

Written by Yann Motte, Webjam CEO

Social media has fuelled personal opinions through reviews, ratings, recommendations and other forms of online expression via Twitter, Facebook. etc. In other words, it provides a free platform for organisations to gain valuable insight into what their target audience think of their brands or products. This would have traditionally cost companies money to conduct market research or to hire an agency to run a focus group.

Nowadays, many believe that online opinion has turned into a kind of virtual currency that can make or break a product or even a brand. More importantly, social media enables organisations not only to listen to what their stakeholders have to say, but also to respond to both positive and negative opinions, as and when it happens.

To me and many marketing professionals, the benefits of social media are obvious although I hear many critics are still sceptical about the lack of a standard measurement mechanism.

Sentiment analysis is not a new concept – ʻOpinion Mining and Sentiment Analysisʼ was one of the first academic books on the topic published by a researcher at Yahoo back in 2008 – but it remains a hot trend as it offers a scientific measurement by translating human emotion via text into hard cold data.

ReadWriteWeb listed some useful sentiment analysis tools in the article ʻ5 Ways Sentiment Analysis is Ramping Up in 2009ʼ; some of the tools offer ʻmood analysisʼ so that we can monitor peopleʼs ʻworriednessʼ or ʻexcitednessʼ on certain topics. However, these measurements are not 100% accurate. As Seth Grimes, founder of consulting firm Alta Plana, who pointed out in the New York Times article ʻMining the Web for Feelings, not Factsʼ that many cultural factors and linguistic nuances make it difficult to turn a string of written text into a simple pro or con sentiment. “ʻSinfulʼ is a good thing when applied to chocolate cake” for example.

Whilst we continue to patiently wait for a more accurate evaluation tool to be established, there is already a research project (funded by the National Science Foundation) being carried out using opinion data to predict future trends. But before we see any proof of that concept, I donʼt think it takes an expert to tell you the benefits of a good old conversation with your target audience directly via one efficient platform – online.

Meanwhile, I would be very interested in hearing your opinion on how to measure your success on social media.

Visit Webjam Monday and Tuesday, March 15-16, at the Social Media World Forum Europe at Olympia Conference Center in London. The focus is on social media strategies for the enterprise - including CRM, enterprise bookmarking, communities, enterprise social software, knowledge management, and aligning the CIO's strategy with internal goals. Founder and CEO Yann Motte will present about: "Maximising employee engagement – measuring adoption and business value" on Monday, March 15, at 4.30pm. he will also sit on a panel forum at 3.10pm about "Social media as a sales & marketing platform". Please visit Webjam at booth 48 to receive a live demo of our solutions and meet our staff. For more information click here.

Written by: Marc Campman,Webjam Director of Marketing

Traditionally, companies kept their intranet behind the firewall, scared that any information would "leak" to the outside world. Intranets were primarily used as a top down communication tool or an internal network where each department could surface documents that they wanted to share with others in the organisation. In this traditional Intranet scenario, the success is based on "garbage in - garbage out". What you get out of it is as good as what you put in it. Often, departments didn't keep their information up to date, with the result that employees stopped using the Intranet. Companies went back to their directory on the corporate server to make information accessible to employees. After the initial experiences of using the internet behind the firewall, companies started to open their firewall in a controlled manner. Important clients or partners could access parts of the Intranet. This was a big improvement for companies in the way they interacted with their clients. But it was still limited, and driven by technology restrictions, not client requirements.

Then Web 2.0 arrived. All of a sudden, the traditional communication model was put upside down. Information was no longer one-directional. The medium of communication became less important, content became king. It was no longer about what the company said, but about where they listened. Various phases can be recognised how companies dealt with it:

Consumers (including employees) started to create their own channels of communication to talk about the company and share relevant knowledge. Employees started alumni groups on Linkedin because the company's intranet didn't allow for it. Clients and employees started to communicate via Twitter or Facebook. Employees started external blogs to discuss company related matters. 

Companies started to participate in these discussions, hesitantly. On a trial and error basis. Particularly when it came to engaging with clients. They still didn't know how to handle it internally. Companies even went as far as forbidding employees to use Facebook or Twitter internally. Not realising that they can access all major social media networks via their mobile phone.

Today, companies are at the stage that they are opening up their intranet for social media. Enabling employees to engage in conversations with management, sharing knowledge and best practices, and using the appropriate social media tools like blogging, micro blogging, forum discussions and webcasts to facilitate this.

So where will this take us? What is the next step?

The next thing we see emerging is that the discussions that are going on internally are being surfaced on the network and therefor will be accessible to all people in the organisation. By allowing people to rate content and reward top contributors the internal social media network becomes a centrifuge of ideas, knowledge, best practices and activities. The same concept can be applied to the online discussions that are going on outside the company. Companies will participate in these discussions and they will make them more and more transparent. Ultimately taking the customer on the engagement ladder from observer to contributor. Check this link on the latest research on social media inside the firewall.

Finally, the barriers between internal and external will disappear. Discussions that are taking place outside the company will surface internally and vice versa. Real conversations and connections will be made between employees and customers. And these discussions will surface on the client-centric enterprise social network. The hub of all the company's social media activities. Where it focuses on the client instead of the organisation. Where it focuses on the content, instead of the social media tools. We see this as a tremendous opportunity for companies to fundamentally change the way they build relationships with and between their employees and clients.

Written by: Marc Campman - Webjam Director of Marketing

We are delighted to announce that CCV Publishing, part of the Random House Group has partnered with Webjam to create an online community for book lovers. The 'Vintage Reading Group' will offer a space for readers to comment, review and discuss literature and to create their own reading group.

The Vintage Reading Group community portal will offer new content and a place for discovery and discussions. Readers or reading groups can also create their own private social networks focused on specific topics or a group's physical location.

For more information, please read the Press Release

Denise is currently studying creative writing at the University of Kent, and is trying to turn a field into a garden. 

You can learn more about Denise by visiting her network: www.webjam.com/deniseturner