A new logo is not a new brand


 

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    DavidKorobkin

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    "They always say time changes things, but you actually have to change them yourself." - Andy Warhol

    • Gender: Male
    • Downtown Los Angeles, California
    • United States


    My interests:
    my insatiable curiosity about why people and corporations chose to present themselves as they do. is it really a conscience choice or do they simply not comprehend the subconscious take away from their brand?
    About me:
    My name is David and I am Branding & Marketing addict. My thirst for knowledge and my insatiable curiosity consume me.

    As founder and principal, I managed K+A Visionary Branding for 26 years. Our achievements include a breakthrough example of my strategic and unprecedented Brand Strategy & Creative Brief; I led my creative team to design the LEXUS logo.

    I am now consulting—sharing the invaluable one-on-one mentoring from the EVP Marketing, Toyota Motor Sales USA and the President of the Disneyland Resort, over a two-decade span—as well as processes I’ve developed to stimulate curiosity and to ignite profitability.

    As a Branding and Marketing Communications Strategist, I consistently challenge myself to exceed my client’s goals and expectations for national and global initiatives.

    Music:
    Classic Rock 
    Movies:
    Brazil, Apocalypse Now Redux, Casino, Sugartime, The Big Lebowski 
    Television:
    The Military Channel; great insights of developing strategies 
    Books:
    All books about Watergate 
    Heroes:
    Jack Lindquist, the first President of the Disneyland Resort 
    Job:
    Branding & Marketing Strategist 
    Previous jobs:
    Founder, Principal, K+A Visionary Branding 
    Education:
    CalArts 
     

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    17-Feb-2010 - 9:07



    BTW... The summary of your blogpost are in http://www.brand30.net/follow

    Cheers!

    16-Feb-2010 - 22:53

    Thank you Cristian,
    Your commitment and diligence is building a strong brand for Brand 3.0,
    David

    16-Feb-2010 - 20:56

    Hi!
    Here you are!...
    In Brand 3.0 I supose you are in the map as well as in the members list (I'm going to change it from random names to alphabetically)... And it's true... it's becoming a mess

    16-Feb-2010 - 6:37

    Welcome



     

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    My profile

    DavidKorobkin

    Add as friend
    Send message

    "They always say time changes things, but you actually have to change them yourself." - Andy Warhol

    • Downtown Los Angeles, California
    • United States


    My interests:
    my insatiable curiosity about why people and corporations chose to present themselves as they do. is it really a conscience choice or do they simply not comprehend the subconscious take away from their brand?
    About me:
    My name is David and I am Branding & Marketing addict. My thirst for knowledge and my insatiable curiosity consume me.

    As founder and principal, I managed K+A Visionary Branding for 26 years. Our achievements include a breakthrough example of my strategic and unprecedented Brand Strategy & Creative Brief; I led my creative team to design the LEXUS logo.

    I am now consulting—sharing the invaluable one-on-one mentoring from the EVP Marketing, Toyota Motor Sales USA and the President of the Disneyland Resort, over a two-decade span—as well as processes I’ve developed to stimulate curiosity and to ignite profitability.

    As a Branding and Marketing Communications Strategist, I consistently challenge myself to exceed my client’s goals and expectations for national and global initiatives.

    Music:
    Classic Rock 
    Movies:
    Brazil, Apocalypse Now Redux, Casino, Sugartime, The Big Lebowski 
    Television:
    The Military Channel; great insights of developing strategies 
    Books:
    All books about Watergate 
    Heroes:
    Jack Lindquist, the first President of the Disneyland Resort 
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